Making your emails social – Email Marketing

What’s better than an Email Marketing campaign? An Email Marketing campaign connected to all your social profiles, and sharable by your subscribers!

In Email Marketing, there are two different types of “Social Links” that you can add to your campaigns. The first are Social Icons, that link your users to your various profiles on all your different social platforms. The other are Social Sharing Links that let your readers share the email, themselves.

Adding Social Icons to your Email Marketing campaigns

You can connect any of your social profiles to your Email Marketing account, and have each of them show up as an icon at the bottom of your Email Marketing emails. (You can also change the position of them, using our Campaign Tweaks add-on, or insert them manually with our macro shortcuts, too.) Just click on Addons at the top of any Email Marketing screen, and then on the Social option. Then you can set it up, from there.

Social link button icons in campaign

You won’t be able to see this row of icons, while you’re editing your campaign. But they will show up on the Preview page, and when you send your email, for sure!

Now, these icons are not used for sharing your campaigns, but have no fear! Read on, to include ways for your readers to share…

Adding Social Sharing Links to your Email Marketing emails

The Social Sharing Links are a way for you to encourage your subscribers to get involved in the conversation, and share your emails themselves.

When you hit Send on any campaign, and get to the Mailing Details page, you’ll see a column of checkboxes at the bottom. You can tick these options, to add your sharing buttons to the very top of your email. You can choose to add buttons that will let people do the following:

  • like on Facebook
  • tweet on Twitter
  • pin to Pinterest
  • +1 on Google+
  • like on LinkedIn

Social share options display above email

Saving a campaign – Email Marketing

When working on a campaign, always make sure to save your changes! Save early, save often!

Just click Save in the upper right corner, to the left of your Campaign Title.

Save Button

The Save button will change to display the word Saving… in gray, after you click. This is how you know that Email Marketing is working on committing all your wonderful changes! The button will reappear once the email campaign has been successfully saved.

It’s important to also notice the timestamp, in the far upper right of the composer page. It’s right next to the Preview button, and will show the exact time and date that this campaign was last saved.

This does not happen often, but if that timestamp doesn’t update when you click the Save button, then just try again. If it’s still not updating, there’s a problem with your connection to the server. Try to save as much of changes in outside text-editing program as you can. You can try again in a few minutes, but once that connection has been interrupted, you may have to restart your page to re-establish it, losing your changes.

Add contacts to the All subscribers list – Email Marketing

Follow these steps to add contacts to the subscribers area of your Email Marketing account.

    1. If you haven’t already, log in to your Email Marketing account. (Need help logging in?)
    2. Select the Subscribers tab at the top of your account.
    3. Click on Add Subscribers to reveal the import options.
    4. Select the Many at a time tab to choose a file to upload. Or select the One by one tab to enter your contacts individually.

Note: If you would like to add just a single contact, you can use either tab. In the One by one tab you can add the email and name details into special fields for that data. And in the Many at a time tab, you can simply paste the details into the Paste subscribers field.

    1. Enter your contact details:
    2. Choose the list to import your contacts into:
    3. Click Add Subscriber(s).

Note: If you are on the One by one tab, the window doesn’t close automatically. This is so you can easily add another subscriber. To close the window, just click the X.

Overview of the Campaigns page – Email Marketing

After you’ve opened to your Email Marketing account, you can see see the Campaigns page by clicking Campaigns in the top menu. This is where you’ll create your email campaigns and newsletters. Let’s take a tour:

Email Marketing now uses responsive email templates. With the responsive email templates, your emails will automatically scale to fit any screen. Whether it’s viewed on a laptop or a smartphone, your campaigns will look great. There’s no additional action needed to take advantage of the feature.

View your campaigns

Recent email campaigns or newsletters you’ve created appear in the center of the Campaigns page. All others appear under the Compose! button in the sidebar.
All campaigns in the center and under Compose

When you select a campaign, it opens in the center of the Campaignspage.
Open campaign in center of the page

Campaign statistics

Statistics appear in the summary section for each campaign. These numbers show the total overall stats for the campaign. Click more stats to see a detailed overview of the campaign. Learn more about email marketing statistics.

Campaign tools

These tools are available for each campaign on the Campaigns page.

Campaign tools

Below are the descriptions of the buttons on the toolbar for each campaign:

Button Description
Edit Click to open and edit the campaign.
Clone Click to “clone” a campaign, making an exact copy of the campaign in the Campaigns page. Email Marketing adds an incremented number to the campaign title so you know which copy is the clone.
Share Click Share to see a list of social media platforms where you can share the campaign. If you’ve set up the social sharing buttons in the email, you can click any of these to directly share the newsletter on a social network.
Schedule Click to schedule the campaign.
Send Click to send the campaign to subscribers.
more stats Click to show the overall or combined stats for all mailings of a campaign.

Create your first email campaign – Email Marketing

Get started by creating your very first email marketing campaign.

Note: This article covers creating a campaign with text and images using the tools availble in Email Marketing. It’s possible for you to create a plain text email campaign, or you can use custom HTML to create a campaign from scratch.

  1. Log in to your Email Marketing account. (Need help logging in?)
  2. Click the Compose! button in the right panel.
    Click Compose

    A blank campaign opens that looks something like this:

    Blank campaign

  3. Enter a name for your campaign.
    Enter a name for your campaign
  4. To upload a banner image, click the plus sign on the Images tab.

    A banner image is the graphic (590 pixels wide) that appears at the top of your email campaign, giving your readers a first impression. For more information see, Add a banner image

    Click the plus sign

  5. Browse to the image you want to upload to the Images tab, and click Open.
  6. Click and drag the image from the Images tab to the banner placeholder.
    Click and drag the handle
  7. In the Banner link dialog box that automatically appears, enter the URL you want people to go to when they click the banner image, and then click Save.
    Enter the link address and click Save
  8. Click This is your main headline, enter a headline, and click OK.
    Enter a headline and click OK
  9. To structure your email campaign layout, use the module buttons located at the bottom of the campaign.
    Module button Name Description
    Image and text composer module button Image & Text A mixed module with an image holder on the left, and a text block on the right.
    Text and image composer module button Text & Image A mixed module with a text block on the left, and an image holder on the right.
    Text composer module button Text A full width text block. You can format text, and change the text style.
    Image composer module button Image A full width image holder. You can add more images in a row, and you can resize it.
    Section title composer module button Section Title A special text block that contains only top-line H1 styled text. You can change the style of the section title text independent of the other text types in the style editor.
    Button composer module button Button A call-to-action button that allows you to define the display text and link to any URL. You can change the button styling in the style editor. Learn more about the button module.
    Divider composer module button Divider A horizontal line to visually separate different chunks of your campaign.
  10. In the text placeholder, enter your text.
  11. Upload an image to the Image tab, click and drag the image onto the image placeholder (just as you did with the banner image), and click OK.
    Add text and drag image into placeholder
  12. To change the color and formatting of your campaign, click the Stylestab that is located in the right pane next to the Images tab, and choose a style.
    Click the Styles tab
  13. To preview your campaign, click the Preview button.
    Click the Preview button

    At this point, your campaign may look something like this:
    Email marketing campaign
    You can add more modules that contain section title, image, text, and button placeholders. Simply repeat steps 9, 10, and 11.

  14. In the upper right pane of your campaign (next to Continue), click the Save button.
    Click Save

Next step

More info